2013-01-28

POTD - A Marred Subject Shown In a Positive Light

Christopher May's capture of an Amtrak locomotive at the temporary Amhut station in Denver
captures a beautiful lighting of the slightly marred Amtrak logo. Awesome work, Chris!


When Amtrak rebranded itself from the pointless arrow to the current logo, I could imagine a lot of folks trying to understand the cryptic three stripes. The creative use of negative space is a little symbolic of the way Amtrak has survived for 40+ years now. People keep trying to kill it, only to find  their actions could create a gap in the country's transportation network that would be untenable. ◊